Brand

Brand Guidelines

Resources and guidelines for presenting the Coreworks brand consistently. Download our full asset kit or copy individual SVGs directly from this page.

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Naming

“Coreworks” is a single word, always spelled with a capital “C” and lowercase “w”. It is the brand name for both our company and our product. Do not abbreviate it to “CW” or split it into two words. When referring to specific product features, capitalize them as proper nouns (e.g. “SuperAnalyst”).

Usage

Provide plenty of space around Coreworks assets. Make them big or make them small, but give them room to breathe. They should not feel cramped or cluttered. Do not rotate, distort, add effects to, or recolor any logo assets beyond the approved variants shown below.

The provided graphics are proprietary and protected under intellectual property laws. Do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by Coreworks of your product, service, or business. Do not use these graphics as part of your own product, business, or service's name, or combine these graphics with any other graphics without written consent from Coreworks. Get in touch if you have questions.

Logotype

The Coreworks logotype pairs the brand mark with the wordmark. It should be used in all references to Coreworks as space allows. Monochrome usage is preferred — white on dark backgrounds, black on light backgrounds.

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Brand Mark

The brand mark is the standalone icon — three concentric crescent forms enclosing a solid circle. Use it as an avatar, app icon, or wherever the full logotype does not fit. It can appear on solid backgrounds or over the brand gradient.

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Favicon

The favicon is a simplified version of the brand mark optimized for small sizes. Three variants are provided — dark, accent, and light. Convert to .ico format for browser use.

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Colors

The Coreworks palette is anchored in black and white with two accent tones. Core Orange is the primary brand color, typically reserved for key accents and gradient backgrounds. Signal Blue is used for interactive and data-driven contexts.

Graphite

#212124

RGB: 33, 33, 36

Core Orange

#EE5101

RGB: 238, 81, 1

Signal Blue

#388FFF

RGB: 56, 143, 255

Gradients

Used sparingly for hero backgrounds, avatars, and key brand moments. They should always transition smoothly and feel intentional.

Ember

#EE5101 → #000000

Sunrise

#FFFFFF → #EE5101 → #000000

Signal

#000000 → #388FFF

Typography

Three typefaces form our type system. Reckless Neue for display headings, Geist for body and UI, and Geist Mono for code and data.

Reckless Neue

Display / Headings

Light, Regular, Bold

Geist

Body / UI

Regular, Medium, Bold

Geist Mono

Code / Data

Regular, Medium, Bold

Banners

Pre-made banners for social media, event listings, and partner pages. Available in multiple styles.

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